Companies are now looking for ways to stand out in the never-ending race of for-profit and competing with other brands. They are achieving this through a variety of packaging designs, including innovative packaging that contains NFC chips that help create an authentic user experience. Innovative packaging allows consumers to interact with the product as they would in real life, giving them a more immersive retail experience and greater consumer satisfaction.
5 Ways in Which Smart Packaging Helps to Protect the Authenticity of Products
1. NFC Chips
With the advent of smartphones, it wasn’t long before they introduced NFC Near field communication technology to consumers. It allows two devices to communicate with each other with just the simple touch of a button. The technology is used in various ways, from contactless payments to sharing photos and even unlocking doors and cars. The rise in NFC has also enabled manufacturers to include chip features within their packaging design, bringing convenience and security benefits for manufacturers.
2. Personalized Packaging
By using innovative technology in the packaging, manufacturers can create a more personalized shopping experience for the consumer. It is beneficial in industries where counterfeiting is rife, such as designer brands. The chips are linked to an online database which adds a personal touch to the packaging. If a customer tries to scan it with another device or try and clone the tag, it will come back saying ‘this product has been registered,’ which protects the product’s authenticity.
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3. Product Authentication
By using innovative packaging, manufacturers can allow customers to track the product as it is transported from one country to another by using the chip features and registering where the product has been and when manufacturers can be assured that the goods haven’t gone astray. The individual product data is available on the internet for all to see, but only if customers wish to use it. It is beneficial for trusted goods such as foodstuffs with wide geographical distribution but is often risky due to counterfeiting.
4. Helps to Protect Against Counterfeits
Innovative packaging helps to protect companies against counterfeit goods. By tracking the product through the supply chain, manufacturers can tell consumers where their products were when they were made and what country they were produced in. It helps protect them against counterfeiting because consumers will know that it was a genuine product that the company made. It also disguises the origin of products sold on black markets such as eBay.
5. Offers Value Added Services to Consumers
Innovative packaging has helped protect the authenticity of products by providing a service to consumers. By scanning a product, users can access information about it, such as delivery times and what it is made of. It is beneficial for an industry such as food where the product could be damaged or misplaced if delivered on its own. Innovative packaging makes it easy for the consumer to check their order before being delivered.
Conclusion
As consumers become savvier, companies need to differentiate themselves from the competition. Innovative packaging is a way to create a more secure and personalized shopping experience for customers. NFC chip technology helps identify products throughout the supply chain, while customization through personalization using online databases helps manufacturers protect their authentic goods and create a more personal customer service.