NFC Tags employ communications and blockchain technology to protect authenticity. Digital information is transmitted from the product to the consumer by a swipe of a smartphone. The tags are relatively inexpensive and widely used in many applications, products, and industries. Careful consumers should look for NFC cosmetics bottle tags for the authenticity, quality, and safety of the products they use.
Near Field Communications (NFC) Tags
Near Field Communications (NFC) tags have multiple applications. They are digital price stickers placed on consumer products to monitor transactions. Information is transferred by the swipe of a smartphone. Customers wave their phones over the product NFC tag to charge their digital wallets. These innovative digital stickers will someday make the cashier obsolete. The tags are relatively inexpensive and do not require energy. They draw power from smartphones by magnetic induction. High-end and luxury brands use NFC tags for authentication. The cosmetics industry uses NFC tags to verify product origin and integrity.
Blockchain Technology
NFC tagging protects authenticity with blockchain technology. Blockchain technology creates transactional records that cannot be changed or deleted. Blockchain transactions track cosmetics from production to distribution to final purchase. NFC tagging informs the consumer if labels were removed, seals broken, or of product replacement or tampering.
Why is it important to verify the origin and integrity of your cosmetics? It prevents counterfeiting and tampering. High-end products are often targeted. Empty brand bottles are refilled with inferior products and resold. Look-alike packaging attempts to fool the consumer. NFC Tagging has become critical in preventing consumer fraud. Four fundamental reasons to verify the authenticity of cosmetics are:
- Product Quality NFC Cosmetic bottle tags ensure that consumers get a quality product and not an inferior counterfeit product. Preventing knock-offs from hitting the market preserves brand integrity.
- Product Safety Counterfeit items do not go through the rigorous testing and quality control procedures regulated within the cosmetics industry. As a result, the knock-offs may be tainted with poisonous toxins, infectious material, or carcinogens. Inferior products can lead to skin rashes or chemical burns. Authentication verifies product safety.
- Conscientious Consumer Protection Conscientious consumers make careful purchasing decisions for the world’s betterment. They may choose to purchase sustainable products that reduce environmental harm. It is crucial to an animal-loving consumer to invest in cruelty-free products. Conscientious consumers benefit from awareness of the authenticity of their purchases.
- Brand Integrity and Social Support Counterfeits cause lost sales. When sales are lost, employees lose jobs. Taxes to local and regional governments pay for social safety nets. Counterfeiters do not report income or pay taxes. They are cheaters that do not contribute to the greater society. Product authenticity ensures fair accounting of revenue.
NFC tags improve the shopping experience. Purchases are made with a swipe, and a transactional history authenticates each item. Careful consumers should be on the lookout for NFC cosmetic bottle tags.